With their stylish European aesthetic, Faraday bikes were unlike any other e-bikes on the market. Our team was tasked with taking their website—from a bare bones Kickstarter site—to the next level. Although there were a ton of features and benefits that we displayed creatively, what was clear from Faraday owners was that they LOVED their bike, and I wanted to bring that front and center. We invited several owners to pose for photos and capture the joy they had for their favorite bike.
Additionally, because of the bike’s high price point, we wanted to create a bike builder that looked and felt more elegant than your standard e-commerce site.
Role: Art Direction + UI/UX Design