Gardens by Gabriel, a landscaping company based in Morro Bay, California, needed a brand refresh that reflected their work—beautiful and thoughtful landscapes created with care.
The client wanted to keep the Green Man for their logo. I needed to find a clearer concept for the mark and get away from the old computerized vector version. Looking at their portfolio, I thought that Gabriel and his team created “storybook” gardens. I used this as an overarching theme. I redrew the Green Man from scratch and paired him with a textured stock to create more tactile collateral.
Role: Art Direction + Design/Illustration