Gardens by Gabriel, a landscaping company based in Morro Bay, California, needed a brand refresh that reflected their work.
For this project, the client wanted to keep the Green Man for their logo. I decided to approach this from the angle that they were giving their clients a “storybook” garden and used this as an overarching theme. The main challenge of the project was redrawing the Green Man from scratch while keeping the spirit of the old logo and raising its level of sophistication.
Responsibilities: Art Direction + Design