Noise 13 was seeing more growth than ever and decided that it was time to refresh the brand to reflect where the company was headed. We really wanted to integrate the 13 onto the word mark in a clever way. After countless variations and tweaking, we finally hit upon a mark that balanced legibility with cleverness.
Another challenge we had to address was that the brand color needed to pair with client work that we were trying to present. A problem that frankly, many consultancies have. My solution was to have our logo mimic a spotlight. It would be yellow when we talked about ourselves but would turn black when the spotlight was on our clients.
Role: Art Direction + Design/Illustration