After 14+ years in business, Noise 13 was seeing more growth than ever, and decided that it was time to refresh the brand to reflect where the company was headed. We really wanted to integrate the 13 onto the word mark in a clever way. After countless variations and tweaking, we finally hit upon a solution that balanced legibility with a clever concept.
The other challenge we had to address was that the brand color would sometimes clash with the client work that we were trying to present. Our conceptual solution was to have our logo mimic a spotlight. It would be yellow when we talked about ourselves but would turn black when the spotlight was on our clients. This system would eventually translate to all our marketing materials.
Role: Art Direction + Design