Pacific Catch

An Eclectic Bay Area chain readies for expansion.

Pacific Catch went to Noise 13 for a website redesign, but what they really needed was a rebrand. After doing a complete audit of their existing materials, we got to work. It started with updating their word mark with custom typography and pairing that with an icon that made sense. The restaurant was known for their poke, so the ahi tuna icon became a natural choice. 

Then came the website. The challenge for this restaurant was that their menu was so eclectic. Poke, tacos, ribs…not your typical seafood spot. Through photo direction we were able to communicate this to viewers at a glance.

Role: Art Direction + Design