The Venetian

A Las Vegas institution gets a modern makeover.

While at Code and Theory, I worked on the redesign of TheVenetian.com. The final site ended up going in another direction, but I still have a soft spot for this early concept. It focused on highlighting the luxury aspect of the brand and positioning the hotel/resort in a more aspirational light.

I also loved the idea of bringing the winged lion symbol forward for a touch of classic elegance, especially compared to the newer luxury hotels. I mean who doesn’t love a winged lion?

Role: Visual Design