Biz Whiz Academy—a website that help parents give their kids tools to become young entrepreneurs.

Since the range of resources offered by the site starts from very young kids to high school students, the main challenge in designing the logo was creating something that would be fun and youthful but not too childish to alienate older teens. In addition, it also needed to communicate to the parents of every age group.

This was an interesting project since the structure of the website was already built but there was free rein to “re-skin” the site as long as the main elements stayed in place.

Responsibilities: Art direction & design