Design / Creative Direction / Leadership / Coaching

• Led a brand audit and strategic evolution of the Gong brand

• Implemented cross-functional processes to support GTM teams.

• Evolved brand guidelines and launched a new brand library.

• Set new standards for video storytelling.

Led a brand audit and strategic evolution of the Skedulo brand while implementing cross-functional processes to support GTM initiatives — including campaigns and product launches.

Built and led a team of brand designers and videographers to support all brand and marketing touchpoints including: talent brand, campaigns, video, internal and external events, investor-facing materials and samsara.com.

In four years, I led the creation of design processes—establishing structure that allowed the brand team to scale and work cross-functionally—as Samsara went from a startup with 200+ employees to a global company with 1500+ employees. Samsara (IoT) became a publicly traded company at the end of 2021.

Led design and direction (branding + experience design) for the Customer Success Group’s presence at Dreamforce in San Francisco.

Led visual design for Web projects including the Intel IQ blog and a complete redesign of the Las Vegas Venetian website.

Led several branding projects as design lead. Notable clients include: Uber, PG&E, Pacific Catch, and World Wrapps.

Created graphics and acted as point for creative requests for 6 EMEA regions of the iTunes Bookstore.