Telling the Skedulo story in one minute and 30 seconds
Picking up the baton
When starting in creative leadership roles, I always find projects that have already been started and for whatever reason has gotten stuck. Over the years, I’ve developed a good sense of identifying those projects and getting them unstuck—especially if I think they’re worth finishing. This was the case with the Skedulo overview video. I found a script that was generally in good shape and immediately starting thinking about how to bring it to life.
Storyboards are vital to a project like this especially because it gives you the ability to tweak the script to more effectively match the visuals — improving storytelling and flow. Every sequence of the video was storyboarded — which resulted in a high-quality first draft and reduced rounds of revisions.
Establishing a visual language
Even with a short video, it’s important to establish a visual language. The dots and the shapes from the Skedulo logo are present throughout, serving as a visual throughline. This was especially important because the video ping pongs between real video footage, conceptual motion graphics and product animations. Even with the disparate types of content, everything flows together seamlessly.